Our History

Since 1901, Dixons Opticians has been looking after the optical needs of the good people of Lincolnshire and beyond. Whether you’re looking for an in-depth eye examination, retinal scanning, spectacle frames-designer or unbranded, sunglasses or contact lenses, look no further than us, your local opticians in Lincoln and Sleaford.

Dixons Opticians are a family run business supported by a team of fully qualified optometrists, contact lens fitters, dispensing opticians, glazing technicians and other friendly support staff.

In a market that is competing with very large multiple groups, our patients appreciate the personal touch and bespoke service that we offer. No matter what your requirements, we always do our best to ensure that we meet your needs.

Dixons Opticians prides itself on the quality of our eye examinations and even boasts the latest OCT scanner. We see private and NHS patients, as well as children.

Our Mission

At Dixons Opticians, we are lucky to have our extensive history which provides us with great credibility in Lincolnshire.

The here and now is about staying at the top of our game. Consequently, our aim is to consistently achieve this by offering a quality product, accompanied by a high-level of service.

We offer many top luxury brands, such as:

  • Bvlgari
  • Tom Ford
  • Tiffany
  • Prada
  • Persol
  • Dolce & Gabbana
  • Ray-Ban
  • Hugo Boss
  • Oakley 

All these designer frames are available in store, as well as many other top brands and non-designer collections.

As a 5-star Varilux Consultant Optician with the latest hi-tech Visioffice measuring equipment, we are able to dispense some of the best lenses available for your budget.

Also, we are very proud of our level of customer service. As such, we aim to make your experience with us easy and hassle-free.

Furthermore, we are experts in providing sports specs and sports sunglasses. Therefore, many cyclists around Lincolnshire are wearing Oakley Sunglasses dispensed by us in prescription and non-prescription form.

Support to the Directors across both practices is provided by:

  • Four qualified optometrists
  • Five qualified dispensing opticians
  • A contact lens optician
  • A full-time on-site glazing technician
  • Trained reception staff.

* Please note not all of the above are available at our Sleaford Practice.

5th January 2021

Following the government guidelines we can confirm that as a key service we are able to continue working normally in the coming months. We are therefore continuing to book routine sight tests and contact lens appointments.

We are also available for sales and service for spectacles, although this is on an appointment-only basis until further notice to manage the numbers in practice.

We are working in line with our governing body guidelines and of course following the same Covid protection protocols that have been in place for many months.

Current opening hours.
Mon-Sat 9.00-5.00
Mon-Sat 9.00-5.00

Please call or email us to make an appointment.

Please take care and stay safe.
Call Lincoln Branch
Call Sleaford Branch